Formula 1 Activation

Interactive AR Climbing Wall

Ahead of the adrenaline-fuelling Formula 1 event in Abu Dhabi, Inspire teamed up with Yas Marina Circuit and FAB to bring a thrilling activation to the fray with an onsite interactive climbing wall. The sensor-based climbing wall had various in-built game modules, allowing fun-seekers an opportunity to get in on the action beside the circuit.

Players could tap on a moving object to gain points while hanging onto or scaling up the wall. Meanwhile, the opponent, playing on the other side, was faced with the same challenge. At the end of the round, the game scores could be shared online by the players. This thrilling interactive game attracted a large footfall to our client’s activation zone and was especially enjoyed by the younger members in the crowd.