Saudi National Day

In-Store Event - A luxury invitation

Inspire created the perfect Ferrero hosting moment across Panda outlets in the cities of Jeddah, Riyadh and Dammam for Saudi National Day. We designed, conceptualised and executed the full campaign from start to finish. To appropriately enrich the experience, we had a calligraphy artist perform onsite and served traditional Arabic coffee in a customary welcome to visitors.

The four-day activation attracted more than 10,000 people, who stopped by to partake in the celebrations. We made over 8,000 photo opportunities possible at the Ferrero-inspired photo booth we set up. Of course, every shopper we met was treated to a delicious sample of nutty, chocolatey goodness too.

The best bit? As part of the instore festivities, customers were also pleasantly surprised by two flash mobs, featuring traditional Arabic folk songs and dances at each location.