B2B Sampling Activation

Brewing up a difference

Inspire took Nespresso to some of the most prominent office towers across the UAE with a roadshow. We designed, executed and set-up a custom-made Nespresso capsule machine at each location. Professionals got to start their day with a fresh brew, sampling over 200 cups of coffee that covered a variety of rich, aromatic roasts and beverage styles.

At each site, our staff served and informed the customers about the brand and its benefits. With each frothy cup of coffee, we helped create the perfect Nespresso moment in the workplace!