One Touch Diabetes Run Activation (UAE, KSA)
Inspire teamed up with OneTouch Arabia for the Diabetes Day Run to create an onsite campaign in two cities – Dubai, UAE and Jeddah, KSA. We got involved in every aspect of the project, helping to conceive, design, produce and execute the activation, come event day.
Task
Our booths and team were on-brand and conveniently placed to reach the influx of race participants and supporters. While our specialised staff engaged with customers and demonstrated how to use OneTouch Diabetes Meters, we were also equipped with test kits, branded goods, brochures and interactive surveys that assisted customers based on their needs. The campaign enriched the event, educating people on living optimally with diabetes and joining in support for the race-day cause.
Inspire is a leader in advanced event production with a world-class experiential and activations arm that functions on a global scale.