ONE TOUCH

World Diabetes Day

In-Store Event - A sweet session filled with healthy treats

Once again, Inspire joined hands with OneTouch to design, produce and execute a special event on World Diabetes Day across seven Lulu supermarket locations in the UAE. Keeping smart health a top priority, we designed a diabetes-friendly menu as part of the activation, featuring many favourite everyday recipes with a healthy spin.

Our goal was to serve well-loved eats by replacing key ingredients with wholesome alternatives but without a compromise on taste. To achieve this delicious feat, we brought in some of the best chefs in the city to cook up tasty and nutritious meals and teach the community how to select the right ingredients for their diet plan. As part of the campaign, we held cooking classes for families, gave out food samples and educated the public on how eating healthy and getting tested regularly for diabetes can keep them risk free.