Pharmacy Activation

Awareness and rewards

We went to Saudi Arabia for this campaign, visiting over 20 Nahdi pharmacies across Riyadh, Jeddah and Dammam to activate One Touch meters during the World Diabetes Day weekend, with the aim to creatively spread awareness about healthy living through regular testing.

We created a state-of-the art vending machine that looked like the brand’s meter. Using voice recognition technology through a custom-built UX in the machine, we responded to and engaged with the audience.

  • Step 1: Users entered their details into the machine
  • Step 2: They were asked to repeat a phrase that was spoken by the machine
  • Step 3: The voice recognition technology recognises the particular word in multiple languages and dispenses a free gift through the vending machine

Many spin-the-wheel games ran alongside the activation at larger footfall locations, thereby helping to increase interactions across a wider consumer platform. Through this campaign, we reached over 10,000 people, giving away several gifts and encouraging thousands to live a healthier lifestyle using One Touch.