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Takis FIFA Activation (QA, UAE)

Inspire Group partnered with Leo Burnett to conceive and produce a top-class World Cup activation for Takis in Qatar and the UAE. The engaging activation dared fans to experience the intensity of Takis. We launched our interactive vending machines with a game, allowing players to make a run and match their movement to Takis chips. We delivered thousands of samples and engaged over 100,000 fans in both countries!


A fun activation using gamified vending machines

  • Location

    Qatar & UAE

  • Client


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Inspire is a leader in advanced event production with a world-class experiential and activations arm that functions on a global scale.