Takis FIFA Activation (QA, UAE)
Inspire Group partnered with Leo Burnett to conceive and produce a top-class World Cup activation for Takis in Qatar and the UAE. The engaging activation dared fans to experience the intensity of Takis. We launched our interactive vending machines with a game, allowing players to make a run and match their movement to Takis chips. We delivered thousands of samples and engaged over 100,000 fans in both countries!
Task
A fun activation using gamified vending machines
Inspire is a leader in advanced event production with a world-class experiential and activations arm that functions on a global scale.