When Vaseline launched their line of spray moisturisers, we partnered with them to help educate consumers about the benefits of the new product. Inspire created the world’s first spray lotion vending machine and took it on an experiential roadshow across two countries – the UAE and Kuwait. We set up shop in many high-traffic locations indoors and outdoors, such as supermarkets and leisure destinations. The vending machine was a state-of-the-art, custom-made build, with a touch (using interactive screens) and dispense functionality. It included all three product variants in an easy load-in/load-out mechanism. Mimicking the bottle’s appealing branding, our vending machines drew quite a crowd across the activation spaces. A 360-degree in-built camera recorded live video footage of the entire activation and audience participation.

The overall activation was a success, in which we captured strong engagement and were able to convey Vaseline’s ‘Spray, Heal, Go’ message in a fun way.