Inspire Group collaborated with Leo Burnett to design and execute an exceptional World Cup activation for Takis in Qatar and the UAE. This captivating campaign challenged fans to immerse themselves in the intensity of Takis through an innovative approach. We introduced interactive vending machines equipped with a game that required players to synchronize their movements with the motion of Takis chips. Successfully distributing thousands of samples, we engaged over 100,000 fans across both countries, enhancing brand interaction and leaving a lasting impact on attendees.